Twitter has become a key part of any brand’s online marketing strategy as there are tons of thought leaders and influencers on Twitter who can help a brand gain momentum on social media and attract more customers. Organizations are able to target and engage in a meaningful dialogue with their target audience. Small to medium businesses and healthcare practices are no different.

The profession of healthcare is a vast one. It has various streams with their individual line of working, dedicated towards catering to specific needs of patients. However, if you’re a doctor or a dentist, how would you know that you’re doing a good job? How would you make sure that your patients are completely happy and satisfied with the treatment? Confusing, isn’t it?

Dentists all over the world research extensively on how to attract new customers and retain the existing ones. Though it isn’t any rocket science, it definitely takes some homework to understand what really attracts patients to your practice.