If you own dental practice and you’re wondering how to get more new patients, then you’re in luck. We are going to discuss how to grow a dental practice by getting patients to book repeat appointments and refer more patients.
Many new dental practices are coming on the scene every year and each one of them is thinking: “How do I increase patient volume in a dental office?” More competition for fewer patients can seem pretty bleak unless you know the proven dental marketing tips we will discuss throughout this blog post!
1. Ensure that your Google My Business is updated
Image Source: Google My Business
This is a common mistake that many dental practices make. Google leads the way in search engines and the first step to getting more patients to your practice is to update your Google Business page. Ensure that your Google Business account is connected to Facebook and Twitter so that people can also connect through social media and find a dental practice in the search engines easily.
Learn 15+ powerful ways to drive more patients and positive reviews to your dental practice. Download your free guide today.
2. Create a responsive website
A responsive website is one that can be viewed on any device from desktop to mobile and thus, ranks higher in search engines. When someone visits your website, you need to have all details about your healthcare practice in place so you can convert that visitor into a new patient. In simple words, your website should drive prospective patients to your practice.
3. Make the most of excellent reviews
Image source: Google Reviews
Brushing up your online reviews is a great way to get more patients. Make the most of good reviews by reaching out and asking for referrals from people who have given them to you, or telling your clients how much it means to you when they leave such positive feedback on review sites.
Read More: 5 Outstanding Local SEO Tips for Dentists
5. Implement SEO strategies for local patients
By targeting and capturing local patients with search engine optimization, you can get your new dental practice on page one for all sorts of keywords that are relevant in your area. Start with keyword research and make sure every page of your website is optimized properly with those keywords. Use this to better focus your efforts on the patients in your area.
Read More: 10 Social Media Marketing Ideas for Dentists
6. Pay-per-click (PPC) Advertising
Image Source: Google
One of the most common marketing ideas for dentists is PPC and Google Ads is the largest platform to make the most of PPC. You can set up an advertisement campaign with just a few click and your ad will be shown across search engines (Google, Yahoo!, Bing) as well as social media sites like Facebook and Twitter. You can even bid on keywords so that your ad is seen when someone searches for “teeth whitening” or “dentist near me”! Remember to narrow down the audience specific to your area.
7. Consider referral programs
Referrals are one of the easiest ways to grow your dental practice and we should not overlook them. The referral bonus can be as simple as a card that says “thank you for your business, we appreciate it,” or something more substantial, like $25 off their next visit. The first few patients you get will serve as an essential voice in attracting more patients.
8. Leverage social media marketing
Having a presence on social media can help add a humane element to your brand. Engage with your audience. Use hashtags related to your industry and participate in wider conversations. Post pictures of the office and staff members smiling, with a caption that includes what they do at work. Remember that good marketing is all about good positioning.
9. Have a blog dedicated to your practice
Google and other search engines prioritize websites with fresh content. Blogs are an easy way to share updates for your dental practice and cultivate thought leadership. You can also consider guest blogging. If you want to get more patients from your blog posts, make sure that the blogs are updated regularly with new content. There’s no point in posting old stories or ones that have been posted before.
10. Offer discounts to new patients
There is no better way to grow your dental practice than by getting new patients in the door. And offering them a discount for being brand new can be an effective strategy. Giving discounts and specials on certain days, such as “bring a friend” day or if they sign up before noon, may also help bring people in who wouldn’t typically think of coming into your office. Don’t leave your most loyal patients out either.
11. Offer flexible payment options
You can offer a variety of different ways for patients to pay, such as cash, checks, or credit card. Some dental practices also provide monthly installment plans on the bill and an optional interest-free option. Credit cards are accepted by most dentists nowadays, but it’s best not to use them alone for payments because they carry higher transaction fees than other methods and your patients may have to pay acute interest too. If you can, then tie with banks in your area to offer interest-free payment plans to ease the patient’s payment.
The ideas in this article are effective ways to grow a dental practice. If you want the best for your business, then make sure that you’re following these tips and strategies. It’s time to take advantage of what works! Get started today with one or two of our healthcare marketing strategies. Let us know which ones have worked well for you so far – we love hearing about success stories.
Want to learn more ways to attract patients to your dental practice? Download your free guide today.