Demand Generation Marketing Specialist

Marketing

Beaverton, OR / San Jose, CA
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The role

At GrowthPlug, we help healthcare practices grow and modernize. GrowthPlug provides an innovative patient acquisition and retention platform for hundreds of healthcare practices.

As a demand-generation marketing specialist, you will be responsible for delivering a healthy pipeline of sales-ready leads by orchestrating digital marketing campaigns across various channels. You will play a pivotal role in accelerating customer acquisition at GrowthPlug.

 

Responsibilities

  • Execute multi-touch marketing campaigns to generate interest leveraging digital, social, direct mail, and SEM platforms. 
  • Craft creative email marketing strategies to drive a strong pipeline with constant optimization.
  • Deliver high-quality content in the form of blog posts, whitepapers, educational videos, and webinars.
  • Organize high-impact events, including social networking events, conferences, and trade shows.
  • Implement A/B and multivariate testing across websites and campaigns to optimize lead capture and conversion. 
  • Identify metrics to track and analyze marketing success, including leads, opportunities, cost per lead, etc.

 

Qualifications

  • Bachelor’s degree or equivalent education/experience in Marketing, Business, or a related discipline
  • Experience in executing B2B marketing campaigns across digital, direct mail, SEM, email, and retargeting platforms 
  • Think outside the box to identify novel ways to generate interest among our target audience
  • Being data-driven, curious, and proficient in using Google Sheets or Microsoft Excel to optimize decisions
  • Experience at a high-growth and fast-paced B2B startup

 

What we offer

  • Great & transparent company culture
  • Competitive salary, uncapped commission incentive, and early stage equity
  • Unlimited PTO and employee referral program
  • Fast track promotion & monthly fun contests
  • Weekly free lunches and quarterly getaways
  • Opportunity to travel and attend healthcare trade shows
We look forward to hearing from you
Apply Now

Special perks and benefits

Competitive Salary

Unlimited PTO

Flexible work hours

Early stage equity

Social events

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