Demand Generation Marketing Specialist
Beaverton, OR / San Jose, CA
At GrowthPlug, we help healthcare practices grow and modernize. GrowthPlug provides an innovative patient acquisition and retention platform for hundreds of healthcare practices.
As a demand-generation marketing specialist, you will be responsible for delivering a healthy pipeline of sales-ready leads by orchestrating digital marketing campaigns across various channels. You will play a pivotal role in accelerating customer acquisition at GrowthPlug.
- Execute multi-touch marketing campaigns to generate interest leveraging digital, social, direct mail, and SEM platforms.
- Craft creative email marketing strategies to drive a strong pipeline with constant optimization.
- Deliver high-quality content in the form of blog posts, whitepapers, educational videos, and webinars.
- Organize high-impact events, including social networking events, conferences, and trade shows.
- Implement A/B and multivariate testing across websites and campaigns to optimize lead capture and conversion.
- Identify metrics to track and analyze marketing success, including leads, opportunities, cost per lead, etc.
- Bachelor’s degree or equivalent education/experience in Marketing, Business, or a related discipline
- Experience in executing B2B marketing campaigns across digital, direct mail, SEM, email, and retargeting platforms
- Think outside the box to identify novel ways to generate interest among our target audience
- Being data-driven, curious, and proficient in using Google Sheets or Microsoft Excel to optimize decisions
- Experience at a high-growth and fast-paced B2B startup
What we offer
- Great & transparent company culture
- Competitive salary, uncapped commission incentive, and early stage equity
- Unlimited PTO and employee referral program
- Fast track promotion & monthly fun contests
- Weekly free lunches and quarterly getaways
- Opportunity to travel and attend healthcare trade shows