The role

At GrowthPlug, we help healthcare practices grow and modernize. GrowthPlug provides an innovative patient acquisition and retention platform for hundreds of healthcare practices.

As a demand-generation marketing specialist, you will be responsible for delivering a healthy pipeline of sales-ready leads by orchestrating digital marketing campaigns across various channels. You will play a pivotal role in accelerating customer acquisition at GrowthPlug.

Responsibilities

• Execute multi-touch marketing campaigns to generate interest leveraging digital, social, direct mail, and SEM platforms. 
• Craft creative email marketing strategies to drive a strong pipeline with constant optimization.
• Deliver high-quality content in the form of blog posts, whitepapers, educational videos, and webinars.
• Organize high-impact events, including social networking events, conferences, and trade shows.
• Implement A/B and multivariate testing across websites and campaigns to optimize lead capture and conversion. 
• Identify metrics to track and analyze marketing success, including leads, opportunities, cost per lead, etc.

Qualifications

• Bachelor’s degree or equivalent education/experience in Marketing, Business, or a related discipline
• Experience in executing B2B marketing campaigns across digital, direct mail, SEM, email, and retargeting platforms 
• Think outside the box to identify novel ways to generate interest among our target audience
• Being data-driven, curious, and proficient in using Google Sheets or Microsoft Excel to optimize decisions
• Experience at a high-growth and fast-paced B2B startup

What we offer

• Great & transparent company culture
• Competitive salary, uncapped commission incentive, and early stage equity
• Unlimited PTO and employee referral program
• Fast track promotion & monthly fun contests
• Weekly free lunches and quarterly getaways
• Opportunity to travel and attend healthcare trade shows

Special perks and benefits