Optimizing Healthcare Websites with 6 Tools & Features for Success

September 7, 2021
January 26, 2024
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Do you have a healthcare practice that needs to establish an online presence? If so, there are some things you need to do in order to make your website stand out from the competition. Some of them will be helpful for patients to trust you, some will attract more patients and all of them will improve the user experience on your site.

What Should All Healthcare Practice Websites Have?

When patients visit your site they should be able to find all of the information they need without any trouble at all. In this post, we will explore what effective website features can help give your practice a competitive edge when it comes to attracting new patients.

1. Forms for Easy Appointment Scheduling

Source: Dribble

Forms simplify the process of booking an appointment.

Your patients will be able to select a preferred time slot, provide contact information, and even request their insurance information on the spot. Forms can also help you gather personal data without having to collect it in person.

You can even invite people who have completed forms to sign up onto a mailing list so that they are notified of any changes or updates in your practice.

2. Chatbot for Medical Practices

importance of healthcare chatbots
Source: Archer Dental

Many medical practices use chatbot systems primarily because they want to provide patients with 24/hour service no matter what time it might be. Chatbots have shown to be an effective tool for handling patient questions and improving customer satisfaction as well.

The main advantage of using chatbots is that it allows patients to engage in conversations with healthcare professionals without having any need to wait their turn patiently at the clinic waiting room like it used to happen before this technology was introduced.

3. Testimonials Page

testimonial feature in healthcare website
Source: WEO Media

The testimonials page is an important feature for your healthcare practice website. It gives your visitors a glimpse at what they can expect from you and creates more trust.

A testimonial page helps make patients feel they are not alone in their journey to better health. And it demonstrates that others have benefited from using your practice as well!

Remember, patients read testimonials to see what others who have already been through these treatments say about their experience with you—not just how great it might be in theory or even if they will save money! You want people reading this section not only to trust but also to believe in you.

4. Email Automations

email automation from website
Source: Lady Lake Smiles

Make sure you have a system in place to stay connected with your patients and keep them informed about the latest updates.

A good way to do this is by sending them regular newsletters containing health news, tips for healthy living, and links to helpful resources. You can also use it as an opportunity to remind people of appointments they might need or new treatments that are available.

You can use this as an opportunity to promote any new specials or services available at your practice too!

5. Blog or News Page

why have a blog on website
Source: Chamblee Dental Care

Consistent content publishing relevant to your healthcare practice demonstrates your expertise in your field and keeps visitors engaged. Aim to publish at least one blog post a week, and include images, or videos when possible.

A sound content marketing strategy for healthcare practices should be based on keyword research which will help you generate more business through increased visibility online.

The true measure of great content is how many people it reaches; an effective method of increasing that reach would be sharing posts across social media channels like Facebook, Twitter, and Instagram.

6. FAQs Page

most important healthcare website feature - FAQ

A helpful FAQ page will take you a long way with patients. This page is a treasure trove of information for patients, most often those who have never visited your practice before and are looking to get more acquainted with it.

You may want to create an entirely new section or subsection that specifically deals with these questions about your clinic. Some great topics might include: Office Hours, Payment Methods, Insurance Accepted/Not Accepted, Parking Availability (if applicable), etc.


It is imperative that your website meets the purpose you are investing in—to drive more patients to your practice. This means every visitor should find the information he or she needs and provides a seamless experience, from start to finish.

This post has briefly touched upon some of the features for visitors who want high-quality healthcare treatment. Now it’s time for you to decide what will work best with your budget as well as help meet business goals!

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