Online Reputation Management (ORM) is a critical component for any medical practice. Poor reviews can lead to low conversion rates and lost revenue, so it’s important that your patients have a positive experience with you. In this blog post, we will discuss a few ORM strategies and how they can be beneficial for your healthcare practice.
1. Build a website for your healthcare practice
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A website is a great way to showcase your healthcare practice and provide detailed information about the services you offer. A good practice-dedicated website should tell your story, your values, testimonials from past patients on quality service. Patient’s voice should be shared for people to make an informed decision when deciding if your clinic best suits them. It’s important that all critical information be displayed prominently, so potential customers know exactly what kind of person they are dealing with before making any commitments or requesting appointments.
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2. Embrace online ratings and reviews
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Patients often rely on online reviews to make their decision about which doctor they are going to visit next. This is why it’s important that you maintain a positive reputation across multiple sites and have many patients leave testimonials for your healthcare practice. If the patient has trouble finding any feedback from other patients at first, ask them yourself in a way that encourages customers to give honest opinions of their experience with you. There are many review tools that gather data from various review websites. Managing customer feedback can be easier than ever before while still maintaining excellent ratings over time!
3. Create a blog directed to your patients
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Blogging is a great way to not only share your expertise with current and future patients but also get them excited about the services you can offer. Blogs are one of the best ways for business owners to rank higher in Google search results which makes it easier for people looking at reviews or information on that specific field. By blogging regularly, you’ll be able to reach out more easily and have many different types of conversations with potential clients too!
4. Impactful social media accounts
It is well established that social media activity has an impact on Google search results. Specifically, Google pays attention to the number of websites visits received directly from Facebook, Twitter, or LinkedIn. This strong correlation between Google Search Results and Social Media Activity drives most doctors to include a social-media component. Thus, creating robust profiles combined with frequent posts proves very effective in managing one’s online presence!
5. Set up your healthcare practice on Google listings
Image source: Evanston Dental Associates, Ltd
With the rise of Google Search, it is more important than ever to ensure that your practice’s reputation is not tarnished by those searching for a clinic on their phone. To start managing this online presence, you first need to claim and optimize your local business listing page with as much relevant information about yourself as possible so that when potential patients search, they are able to find accurate information from sources they trust.
6. Always respond to reviews
Improved patient satisfaction means improved business. Almost 70% of patients who share negative feedback feel better if their concerns are addressed, and that can help you retain more patients in the long run. Acknowledging unhappy patients may not solve an issue immediately, but it’s important to let them know that you’re looking into the matter, so they don’t turn away from your practice for good. It’s also a great idea to minimize steps involved in solving each problem by taking solutions offline when needed for privacy reasons.
The Bottom Line
As healthcare providers, it’s critical to have a strong online reputation management strategy in place. The digital age has made it easier for patients to share information about their experience with you and your team on review sites like Yelp and Google+. But without the right tools in place, managing reviews can be overwhelming.
Want to learn more ways to attract patients to your dental practice? Download your free guide today.